With the pandemic outbreak, things have become relatively slower than before. Businesses are either tanking or seeing profits. The lockdown indeed has helped us stay safe and healthy, but it also led many companies to take a halt. However, we have our stomachs to feed, our family members to provide. So, we can’t always stay at home and spend all the money we have saved throughout our lives. Therefore, people are looking for new sources of income. Working from home seems like the only suitable option at this point.
Content creators and freelancers are already a step ahead. Other people are operating their business from home. One such business is the catering business. With the help of the internet, catering service companies are doing booming business online. Caterers are investing as much time taking up online orders of eCommerce. The running costs are low, and that’s a plus point for the business. The lower running costs are letting companies invest more in technology for their food catering websites and business. If you want to do the same, follow these valuable tips to grow your business.
1. Refresh Your Brand and Your Catering Website
Your catering site says a lot about your business and the quality of services. Keeping it professional is a must! Incorporate the right brand name that is suitable for your catering business. If you have other businesses, don’t huddle them inside the website, this can make you come across as unprofessional and cheap. Keep your website for catering services only.
2. Include Essential Features in Your Website
Whether you have a website or a catering service app, some essential features should be included to attract more potential customers. You should incorporate features like pickup and delivery options, dietary requirements, menu list, delivery areas or pickup points, online ordering options and multiple payment options.
3. Make Sure Your Catering Service’s Website Is Mobile Optimised
More than 50% of orders happen on the phone, and therefore you need to make sure your website is explicitly targeted towards mobile users. Opt for a mobile optimised website or an app to connect well with your mobile-based customers.
4. Incorporate PPC
Pay per click or PPC is a way to bid for your website’s position in the search rank and pay for each click through your website. It is an excellent way to reaching your target market without investing time in SEO. But don’t ditch SEO entirely!
5. Upgrade Your SEO
SEO stands for Search Engine Optimisation. With SEO, you use keywords and phrases that are relevant to your website and use them inside your website through blog posts, meta tags, etc. Incorporating SEO to your website opens up a door for gaining traffic (potential customers). Every website uses SEO tags and keywords to level up their business game.
There you have it! 5 top tips for your online ordering website for catering business which will help you grow your business online. Start with registering a brand and a domain name first. You can also hire digital marketing companies to help you out with building you a website and upgrading SEO and PPC.